One Direction have unveiled the commercial for their new fragrance Our Moment.
The group star in the new advert and fellow X Factor star Diana Vickers provides the soundtrack, with a rendition of 'My Favourite Things'.
The scent, which was announced by the chart-topping band in June, went on sale at Harrods.com on Friday (August 23) and in-store on Sunday (August 25).
Pre-orders were so popular that a waiting list was set up for fans hoping to get their hands on the coveted bottle.
Only four samples of the perfume - priced at £21 for 30ml or available at £12 for shower gel and £14 for body lotion - are said to have been sent out to journalists in advance of the launch
The band have confirmed that pink grapefruit, wild berries and redcurrants are some of the scents used in the fragrance, along with jasmine petals and freesias.